Australian Fashion Week 2025: Brand Lessons

Where were you when Carla Zampatti stole the show this week at Sydney Fashion Week?

That moment?

You’ll remember it.

Because your brain encoded it as an emotional memory.

This is the difference between a runway show and a brand moment.

This week at Australian Fashion Week 2025, the brands that walked away as leaders didn’t just display collections - they triggered emotion, built tension, and framed the experience as status-only access.

At Carla Zampatti, every detail was engineered to make you feel like you were in the room of legacy. The lighting. The hush. The reverence. It wasn’t a show - it was an inheritance.

At Aje, movement became story. Guests didn’t see the collection - they felt it in their bones.

At Mariam Seddiq, guests were pulled into an avant-garde world, where status was worn as armour, and boldness was the only currency.

Here’s what most brands miss:
Fashion isn’t just about style - it’s about status.

And events are how brands frame themselves in the social hierarchy.

If your next event doesn’t create tension, desire, and emotional pull - you’re not in the room. You’re watching from the sidelines.

In today’s crowded market, whoever frames the experience, wins the game.

Your audience has seen enough pretty.

Let’s create something that makes them feel like they’re part of something bigger.

#AustralianFashionWeek #FashionEvents #LuxuryBranding #StrategicEvents #BrandStorytelling #CarlaZampatti #Aje #MariamSeddiq #GDEventsGroup #TheGDFam

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The 12 Days of Come & See Christmas: A Night Built for Real Connection

By Grace Dagher • December 3, 2025

There’s something about December that softens people. The lights, the warmth, the way conversations loosen… People step into rooms a little more open, a little more willing to see and be seen. That’s why Come & See Christmas exists. Not as another seasonal catch-up, not as a noisy room filled with polite smiles — but as a place where people meet the right people at the right time… and walk out with something real. This year, we’re celebrating it with The 12 Days of Come & See Christmas — Twelve small windows into what the night will deliver. You’ll meet our partners — the scent, the sound, the flavour, the artistry, the technology… the people who help bring this experience to life. You’ll discover the moments we’ve crafted — a networking nudge here, a Christmas “ah-ha” moment there, a golden ticket from Sisterly Bites tucked in between conversations. And yes… you’ll hear whispers of a very special guest: Mario Malik . Why he’s coming? Well, you’ll find out on the night. But I’ll say this — if you’re walking into 2026 wanting clarity, confidence and connection, you’ll want to be in this room. Tickets are moving. Your seat is waiting.